Welcome to my site! I assume if you’ve stumbled here, you are interested in the fun and collectable postacollect cards sold in post offices in Japan. Whether you are living in Japan and collecting them, a tourist who picked some up as souvenirs, or a lucky postcard collector who has one in their collection, you may be wondering about them. What are they? Where did they come from? And what exactly do they depict in bright colors and fun style? To get these questions answered, you’ve certainly come to the right place!
I first came to Japan in 2008, but it wasn’t until around 2010 that I discovered the postacollect Gotochi Form Cards (ご当地フォルムカード). I’d seen them in our local post offices, but they never struck me as particularly special… until I visited a post office in another prefecture, and noticed they had them as well, but they looked a bit different. From then on, it was a full blown obsession to collect them! I found the cards for all the prefectures I’d previously visited, and began buying them every time I visited a new place. Although my collection isn’t complete, I’m enjoying the challenge of collecting, and my goal is to visit all 47 prefectures of Japan! I’ve only visited 33, so I’ve still got a ways to go.
One of the things I love about these postcards is how unique they are. They showcase each prefecture’s famous produce, goods, and places, and I have learned a lot about Japan through them, even for my own prefecture. When I am interested in visiting a new prefecture, I check these cards to see the famous goods, so I have some suggestions on where to go or what to buy when I get there! They also make great gifts since they are simple and fun. And I love collecting them because even though there are a lot of them (and they grow every year), there is still an end in sight, and they are relatively inexpensive to collect compared to a lot of other goods.
My goal with this blog is to explore each card and learn about it: what is it, why is it famous, and what can you see or do or eat in relation to it? I want to help both casual travelers coming to Japan as well as those who live here with new things to see, do, and eat in Japan using the cards as a suggestion, and also help expand the knowledge of Japan for those who already have a card or two to learn about what they have.
I hope you enjoy reading as much as I’ve enjoyed exploring! Happy travels!
Want the full list of postcards available sorted by prefecture name? Visit The Collection.
Want to see binders and any non-postcard goods? Visit Other Goods.
Have any questions about the postcards? Check and see if they’re answered in the F.A.Q..
Interested in how I organize the posts on the site? Click on Categories & Tags.
Kansai? Kanto? Tohoku? If you’re confused with some of the geography terms, visit Geography of Japan.