About This Blog

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Welcome to my site! I assume if you’ve stumbled here, you are interested in the fun and collectable postacollect cards sold in post offices in Japan. Whether you are living in Japan and collecting them, a tourist who picked some up as souvenirs, or a lucky postcard collector who has one in their collection, you may be wondering about them. What are they? Where did they come from? And what exactly do they depict in bright colors and fun style? To get these questions answered, you’ve certainly come to the right place!

I first came to Japan in 2008, but it wasn’t until around 2010 that I discovered the postacollect Gotochi Form Cards (ご当地フォルムカード). I’d seen them in our local post offices, but they never struck me as particularly special… until I visited a post office in another prefecture, and noticed they had them as well, but they looked a bit different. From then on, it was a full blown obsession to collect them! I found the cards for all the prefectures I’d previously visited, and began buying them every time I visited a new place. Although my collection isn’t complete, I’m enjoying the challenge of collecting, and my goal is to visit all 47 prefectures of Japan! I’ve only visited 33, so I’ve still got a ways to go.

One of the things I love about these postcards is how unique they are. They showcase each prefecture’s famous produce, goods, and places, and I have learned a lot about Japan through them, even for my own prefecture. When I am interested in visiting a new prefecture, I check these cards to see the famous goods, so I have some suggestions on where to go or what to buy when I get there! They also make great gifts since they are simple and fun. And I love collecting them because even though there are a lot of them (and they grow every year), there is still an end in sight, and they are relatively inexpensive to collect compared to a lot of other goods.

My goal with this blog is to explore each card and learn about it: what is it, why is it famous, and what can you see or do or eat in relation to it? I want to help both casual travelers coming to Japan as well as those who live here with new things to see, do, and eat in Japan using the cards as a suggestion, and also help expand the knowledge of Japan for those who already have a card or two to learn about what they have.

I hope you enjoy reading as much as I’ve enjoyed exploring! Happy travels!

Get Started
Want the full list of postcards available sorted by prefecture name? Visit The Collection.

Want to see binders and any non-postcard goods? Visit Other Goods.

Have any questions about the postcards? Check and see if they’re answered in the F.A.Q..

Interested in how I organize the posts on the site? Click on Categories & Tags.

Kansai? Kanto? Tohoku? If you’re confused with some of the geography terms, visit Geography of Japan.

14 thoughts on “About This Blog

  1. This is a really cool idea for a blog. Well written and very informative! I’ll be reading through the rest of the posts tonight. Don’t think I saw anything from Kyushu in the categories though, have you been down here yet?

    • Hi Austin, thanks for your comment!

      I haven’t been to Kyushu yet… it is actually next on my travel list. I’m hoping to get some time in early August to make it down there, and will certainly be posting about it if I do. If you have any “must see” advice, I’d love to hear it!

      • No way of knowing if it’s accurate, but Googling the Gotochi cards for Fukuoka and Kagoshima (where I’ve spent the most amount of time) gets you a bowl of ramen and a shot of Sakurajima, respectively. I’d definitely recommend checking out both of those, as Hakata tonkotsu ramen is delicious and Sakurajima is an active volcano that is pretty beautiful when it’s not coating the city in ash. Hope you enjoy whatever you happen to find when you come!

  2. I found your blog via a forum post on japan-guide.com. I lived in Japan between 2012–2013 but I totally missed out on gotochi cards! I discovered gotochi cards in my instagram feed some months ago and really want to start my own collection, but I don’t know how to start… do you have any pro tips? 😉

    Anyway, my name is Emelie and I am from Sweden, your blog is really nice 🙂

    • Hi Emelie! Glad you found me! Feel free to ask any questions, and if you have any card requests, let me know!

      As for starting a collection, I can give you a few options. If you’re in Japan now or will travel to Japan, buy your postcards when you get here! Obviously you’re limited to the prefectures you visit, but you can buy all 6 (7 in April!) cards so you will have a good start! If you have friends in Japan, ask them to buy you some and send them to you in return for something from Sweden! Everyone loves a care package, and that way you also get your cards!

      If you don’t know anyone and/or can’t get to Japan, it is a lot harder to get cards. They do sell on ebay though! Or yahoo auctions Japan if you have access to it.

      Also far as I know, if you want the postcard binders, they have to be shipped to a Japanese address.

      The final tip is to join something like postcrossing.com and hope that in the exchange of cards you get some gotochi. There’s also a forum on that website where you may be able to swap specifically for them.

      Anyway, hope that helps… good luck in your collection!

  3. This is so great… I know what I am going to do when in Japan next november! This will be my 3rd visit to Japan and I regret that I didn’t know about the cards before. So I have to revisit the places where I have already been… Thank you so much for all this information… so less than 10 months to go and I will start my collection. Keep up the good work and again THANK YOU!!!

    • Hi An, you’re welcome, and I’m glad to help! I hope you have a great trip, and if you have any requests about postcards that I haven’t posted about yet, please let me know 🙂

  4. Hi, I’m Julio from Argentina and I collect Gotochi postcards. If someone wants to exchange Gotochi just tell me please! Thank you!!!

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